Best Places to Stay in Seoul: Top 10 Accommodation Picks for Every Budget and Taste

I lived in South Korea for a year, and here are my recommendations on the best areas and hotels to stay in Seoul. Seoul, a dynamic metropolis where ancient palaces meet futuristic skyscrapers, is a haven for adventurers of all kinds. Whether you're there for the history, culture, K-pop, or kimchi, finding the perfect place to rest your head after a day of exploration is key. With neighborhoods like vibrant Itaewon and picturesque Haeundae offering unique experiences, Seoul caters to every traveler's desires. Alongside each spot, I’ll give insider tips on when to book, local cuisine must-tries, and the shopping scenes that won't disappoint.

1. Budget Hostels: Basecamp in Hongdae

Name: Grape Garden House
Why Stay: In the youthful heart of Hongdae, Grape Garden House offers budget-conscious travelers a cozy retreat steps away from indie music venues and eclectic street art.
Booking Tips: Secure a room 1-2 months in advance, especially around Hongdae’s music festivals. Compare rates on aggregation sites like Hostelworld for the best deals.
Cuisine Recommendations: Try the neighborhood's Korean-fusion street food, and don't miss the famous Hongdae's chimaek (chicken & beer) spots.
Shopping Destinations: The Hongdae Free Market on weekends and the shops along Hongik University Street are must-visits.

2. Itaewon: Global Travelers’ Hub

Name: Hamilton Hotel
Why Stay: Right in the heart of Itaewon, Hamilton Hotel is a stone’s throw from nightlife, international dining options, and shopping extravaganza.
Booking Tips: Always book in advance, especially during American holidays or events, as rooms fill up quickly. Check reviews on platforms like Booking.com to ensure a quality stay.
Cuisine Recommendations: Explore Itaewon's back alleys for authentic global cuisines, from Turkish kebabs to Italian gelato.
Shopping Destinations: Discover everything from bespoke tailors to indie designers on the Itaewon Shopping Street.

3. Motel Magic: Chill and Economical in Gangnam

Name: Gangnam Family Hotel
Why Stay: Located in the upscale Gangnam district, this hotel provides an affordable balance of comfort and access to Seoul's ritziest neighborhood.
Booking Tips: Plan and book your stay well before local events like Seoul Fashion Week, using platforms like Agoda for great rates.
Cuisine Recommendations: Venture out for upscale Korean BBQ joints and some of Gangnam's famous brunch cafes.
Shopping Destinations: Expansive COEX Mall and the boutique-lined streets of Apgujeong Rodeo Drive await your credit card’s embrace.

4. Pocket-Friendly Palace Perks in Jongno District

Name: Namsan Guesthouse
Why Stay: Value and location! Namsan Guesthouse nestles you near historical sights while being easy on the wallet.
Booking Tips: Off-season travel (March & April, October & November) often means better availability and rates. Keep an eye on direct booking promotions.
Cuisine Recommendations: Sample some savory kalguksu (knife-cut noodle soup) at nearby traditional eateries.
Shopping Destinations: Browse the stalls of Insadong Antique Street and the high-end boutiques in Myeongdong.

5. High Quality for Mid-Range Pricing

Name: Lotte City Hotel Myeongdong
Why Stay: Elevate your stay with modern amenities and prime positioning for shopping and city sightseeing.
Booking Tips: Rates can be competitive, so check for package deals on their website and plan around the Myeongdong Shopping Festival for the best shopping spree timing.
Cuisine Recommendations: Treat yourself to gourmet street food and renowned Korean beef dishes in Myeongdong.
Shopping Destinations: Myeongdong Shopping Street, with its blend of fashion, beauty, and accessories stores, is a paradise for shopaholics.

6. Lakeside Leisure Near Seokchon Lake

Name: Lotte Hotel World
Why Stay: Experience world-class services while enjoying morning jogs around Seokchon Lake. (I highly recommend Lotte. It’s super nice. My jaw was on the floor when I walked in. It screams high class.)
Booking Tips: Book directly with the hotel for exclusive access to promotions and perks, especially during low season or weekdays for a quieter stay.
Cuisine Recommendations: Seize the chance to dine in Lotte World Mall's array of fine restaurants spanning global flavors.
Shopping Destinations: Don’t miss visiting the colossal Lotte World Mall, complete with entertainment options alongside shopping.

7. Luxury in Jamsil

Name: Signiel Seoul
Why Stay: Signiel exudes opulence from its perch in the Lotte World Tower, offering panoramic views and unmatched pampering.
Booking Tips: Reserve rooms during non-holiday periods and sign up for loyalty programs to snag upgrades and benefits.
Cuisine Recommendations: Enjoy Michelin-starred dining within the hotel itself or explore upscale options in Jamsil.
Shopping Destinations: The connecting Lotte World Tower Mall provides a curated luxury shopping experience.

8. Cozy and Central: Homely Vibes in Insadong

Name: Orakai Insadong Suites
Why Stay: Spacious apartment-style lodging with a traditional Korean aesthetic, nestled among cultural treasures.
Booking Tips: Secure early bird deals on their website and remember that spring and fall bookings warrant more lead time.
Cuisine Recommendations: Insadong is a treasure trove of traditional Korean foods; visit local teahouses for authentic refreshments.
Shopping Destinations: Peruse the crafts, arts, and souvenirs of Insadong, a hub for Korean cultural items.

9. Beach Vibes and Street Eats

Name: Sunset Business Hotel
Why Stay: Just a beach stroll away from Haeundae’s sandy shores, this hotel promises relaxation and adventure.
Booking Tips: Beach season calls for early reservations. Look for special discounts on stays outside of peak times.
Cuisine Recommendations: Haeundae’s street food scene buzzes with variety—indulge in anything from fresh seafood to sweet-filled hotteok.
Shopping Destinations: Check out the Haeundae Traditional Market and the upscale Shinsegae Centum City.

10. High-End Haven: Elegance in Gangnam

Name: Park Hyatt Seoul
Why Stay: Rise above it all in one of Seoul’s most luxurious spots, with uncompromising elegance and exceptional service.
Booking Tips: Look for packages that include dining credits or spa services, and avoid peak business convention periods for a more relaxed atmosphere.
Cuisine Recommendations: Gangnam is home to some of Seoul's finest restaurants—splurge on sophisticated Korean-fusion dishes.
Shopping Destinations: Just a short drive from the posh avenues of Cheongdam-dong, home to flagship designer stores and chic galleries.

Conclusion

From the bustling streets of Itaewon to the partying shores of Haeundae, Seoul offers a wealth of accommodation options for every preference and budget. Remember, the golden rule of traveling to this enchanting city is to plan ahead. Booking accommodations in advance, especially during peak seasons and events, can save you from the unplanned slumber parties at local fast-food joints. (That seriously happened to me and dozens of others in a McDonald's one time. Management was used to it). Moreover, diving into the local culinary delights and shopping paradises near your chosen stay will round off your Seoul adventure perfectly. Embrace these tips and recommendations, and you're set for an unforgettable Korean excursion. Happy travels!

Best Places to Stay in Seoul